On April 12th, DeafFriendly, a website that allows the Deaf community to review businesses on how friendly they are to their deaf and hard of hearing customers, announced their new program: Deaf-Friendly Certified Business.
Deaf-Friendly Certified Business is a certification program that shines some light on businesses that provide the best possible service to their deaf and hard of hearing customers.
This program had been in the works for two years and it was developed through research and interviews from fifteen of DeafFriendly’s top reviewers. The reviewers were asked for their opinion on the standards of a deaf friendly business.
So, what are those standards? The reviewers said businesses “must have a high number of deaf friendly reviews written by deaf people,” “have demonstrated a wide variety of deaf friendly skills,” “have undergone an internal vetting process,” and have completed DeafFriendly’s customer service training.
DTV News asked Melissa "echo" Greenlee, the founder of DeafFriendly, for her thoughts.
Echo: Throughout history, deaf perspectives have always been framed by hearing people. Deaf people are very bright, very expressive, and very capable. The important thing is that the deaf experience is expressed by Deaf people. That decision to enter and observe businesses to see if they are Deaf friendly, should be determined by deaf people. Deaffriendly.com is deaf owned and operated by a team of deaf people. We understand your consumer needs and we understand that the best people to deciding whether or not a business is deaf friendly are deaf people. The deaf community are the experts
If you want to know how to find out if a business is deaf friendly certified, make sure to look for a Deaf-Friendly Certified Business window decal. Visit deaffriendly.com for more information.