Every year, coffee lovers anxiously anticipate Starbucks’ reveal of their new holiday cups. In previous years, the company received a lot of criticism from customers who were unimpressed with their cup designs.
In 2015, the company went simple with a plain red cup. This caused an uproar among consumers who didn't think it was festive enough. So last year, the company asked customers to submit their design ideas, and they ended up released 13 different cups!
For 2017, Starbucks is releasing a 'color-it-in-yourself' cup with the message, "Give Good." The company says, "Giving Good can be as small as opening the door for someone, or recognizing the people that enrich your life." Cool, right?
What do you think of this year's holiday cup?