Everybody knows the Super Bowl is big business. Look at the TV commercials during the game! This year, a 30-second commercial will cost $5 million. That is not all.
An advertiser spending that much money has to spend another $1 million to promote the commercial before the day of the game. For years, people tuned in to the Super Bowl because they were interested in seeing the clever commercials during the game. Now, advertisers are releasing their commercials in advance of the game in order to gain attention for a brand.
The advance promotion of the game-day ads has created an industry all its own. Social media websites are charging companies to show their early releases. Advertisers send their press packages to media outlets hoping their commercial is picked up for pre-game-day reports.