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Toymakers, Viacom illegally tracked kids

It is against the law to use cookies and other tracking devices to collect information about children 13 and under without their parents’ permission. Three companies and a television network were found to be illegally collecting personal data from children on their websites. Three of them were fined a combined total of more than $800,000.

Mattel was fined $250,000 for using tracking devices on several of its websites associated with some of its most popular toy lines including Barbie, Hot Wheels and Fisher Price.

Jumpstar – maker of the popular virtual pets called Neopets –was found to have tracking technology on its website. It was also sending information to Facebook about its visitors. It was fined $85,000.

The third toy company, Hasbro was not fined for the tracking technology found on its Nerf Blasters website.

The largest fine, $500,000, was levied against Viacom for tracking data from minors who visited its Nickelodeon and Nick Junior websites.

Investigations to see if other websites targeted toward children are collecting data are ongoing.



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